Friday, November 10, 2017

Imagine the Possibilities!

History is hidden all around us, but you have to know where to look!

Hidden in time behind this hometown bank is a CASTLE.

Torn down many decades ago, the Hotel Belding once stood on a corner of Main Street in Belding.

With 3D modeling software, we can put the depth back into old photos and even show the relationship between the past and the present.

Or alter the lighting to change the mood for Halloween.

Or stay in the 2D realm with vibrant colorizations. (Click here for our services).

Imagine the possibilities...

Sunday, October 29, 2017

Ghosts of the Past

Happy Halloween from FITmedia!

Whether you believe in ghosts or not, certainly there are specters of the past hidden from view by the distance of time. Our historical tours reawaken the past by offering a window in time.

The most unassuming locations hold phenomenal treasures of the past, like this old hotel from Belding, MI. Once standing proudly at the head of Main St., this castle of a building is hiding in time at the entrance to the local mall.

This is only one of 8 locations on the Silk City Historical Tour. Coming soon in Spring 2018.

Watch this site for more details, or visit our Facebook page!

Friday, June 23, 2017

Rough demonstration of a digital pop-up.

Digital Popup: Remember popup books from your childhood? VR technology gives new life to this old medium.

Hundreds of thousands of photos exist to document local history, yet gather dust in forgotten archives. Historical photos can be given new depth (literally!) through the use of 3D software.

Thursday, May 11, 2017

  • Pull themes from textbooks and websites and encode as props in a memory mansion of your own.

Wednesday, July 24, 2013

"Chasing the Draw"

FITmedia will be producing a 30 minute pilot episode for a crime-dramedy series entitled “Chasing the Draw.”

Based loosely on the town of Traverse City, Michigan, the story is set in the fictional resort town of Bayside, and follows Jack, a poker-obsessed property management agent who believes he’s the illegitimate son of a Chicago mobster whose ill-gotten gains built the town. Pursuing his birthright, Jack struggles to make ends meet as the tourist season begins while taking advice from a slew of nefarious characters.

Part of the humor stems from the idea of organized crime running a small town. This story imagines how an old-school gangster might run such a town. While Bayside presents itself as a friendly vacation spot in the Summer, the story is that many of the characters put their morals on hold in order to survive the Winter.

While showcasing the eccentricities of a seasonal location, the show will be presented in a way that has a national appeal. Filming will be primarily based in Traverse City, but both the casting call and additional location scouting reach out across the Midwest.

Casting Call for Independent TV Series "Chasing the Draw"

FITmedia is casting for the independent episodic TV series, "Chasing the Draw". Filming is set to take place this November in Northern Michigan (Grand Traverse area).

Synopsis: "Chasing the Draw" is a 30 min per episode, independent black comedy series set in the fictional resort town of Bayside. The story follows Jack, a poker-obsessed property management agent who believes he's the illegitimate son of a Chicago mobster whose ill-gotten gains built the town. Pursuing his birthright, Jack struggles to make ends meet while taking advice from a slew of nefarious characters.

Roles needed 


Jack Hartini - Main Role
Property Management Agent, late 20's/early 30's

Albert Schmidt - Permanent character
Owner, Schmidt-Hapenz Property Management Co. Bastard, horrible boss, terrible father. 50's/60's

Eddie "Mousetrap" - Permanent character
Freelance hit man? Short-tempered, but he's working on it. 30's

Jimmy Schmidt - Permanent character
Security for Schmidt-Hapenz. Albert's enforcer and son, but otherwise unreliable. Late 20's/early 30's 

Anthony Padrone - Guest appearance
Regional Manager for Hattan Enterprises, "Kingpin" of Bayside underbelly. 50s/60s 

ADDITIONAL ROLES - Mixed scenes- Various supporting roles/background roles

Compensation: This production is crowd-funded, so compensation will depend upon the budget raised. If the pilot episode is received well, contracts may be extended to the cast and crew.

How to Apply: If you are interested in applying, please email your head-shot, resume, and/or video reel to: as soon as possible.

Thank you! We are looking forward to your submission.

Friday, November 2, 2012

4 Things Video Can Do for You

Communicate your Passion

Passion and personality are very important when relating a project, product, or service to your social media friends and clients. A dynamic interview video is the perfect way to capture your passion in a shareable way.

Boost Excitement

Whether you're taking part in an awesome charity event, or launching a new product or service, a simple video presentation or infographic can go a long way to get people interested.

Entertain and Inform

Whether edgy and humorous or straight and professional, documentaries (and mockumentaries) can be a fun way to share the personalities of a group of like-minded people. By intercutting your team's personal opinions, a documentary style viral video can best capture who your group is, how they work together, and why your prospects would want to connect with you.


Nothing sells a product like seeing it in action, especially if it's really unique! Thousands of people create awesome innovations all over the world, but sometimes they struggle with getting the word out to people about just how cool their product is.

Wednesday, June 27, 2012

Re-Educating for Zero Waste

While actually achieving zero waste in the physical sense is impossible, as an ideal it is a worthy goal to shoot for. The degree to which we use (and reuse) the items we buy is the degree to which they hold value for us. Whenever we buy an item, but do not explore all options for extracting value from it, we waste some of the money and time spent acquiring it. Multiply that by the millions of people worldwide who are doing the same, and you have a significant problem with global economics.

Resources aren't scarce, we just waste them left and right. In fact, we have been educated to do just that. Any ongoing business model requires ongoing saleable products. The faster the market saturates, the sooner the business is out of business. So businesses have two options: continuously generate new and exciting products that people want or need, or use marketing to convince people that they want or need to re-purchase old products. The second is easier to accomplish, especially for a business that has enough money to launch a mass media marketing campaign.

To be successful in marketing required an increase in the volume of products to be sold, which on turn, required an increasing demand. However, numerous products were becoming mass-produced that were really not consumable—and so consumers were becoming satisfied. How many TVs does one family need? So mainstream marketing slowly evolved into a tool for re-educating the masses.

Media was used to create a culture where the newest and best was emotionally important to people, so they learned to disregard the rational idea of conserving waste ("I don't need a new one, yet.") and replace it with the irrational idea of status ("My stuff is my worth.")

All of this was fine as long as the economy was in a state of growth, but as soon as the problem with waste reached a critical mass and wages began to suffer, there simply was not enough money to continue on that path. Unfortunately, the consumer credit industry stepped in, allowing us to differ fate for more time and make the problem bigger.

The solution, of course, begins with a strategy to approach zero waste in our households, businesses, and communities. And I don't mean just recycling, but actually using every ounce of value from a product before it goes anywhere—even if it has to go to the dump—or using the waste to create something else of value. This goal presents many opportunities to enterprising individuals.

One of my favorite small businesses sells a product called "Turnadaisy." These lazy-susan style tabletops are made from repurposed power line spools, and are designed to be used in a number of applications, from greenhouse hydroponics to convenient serving trays. They keep trash out of the landfills, provide a useful product, and an income to their creators. I'd bet they could even pay the salaries of a few marketers as well!

Now that's what we need to found companies on.

[Republished from Jan 14, 2011]