Monday, December 21, 2009

LOST and Found

[Modified from posting on]

When I got serious about personal development education, my eyes were opened to the concept of classical learning, or learning through the Liberal Arts. My introduction was an article by Mortimer J. Adler entitled "Education for All," which made clear for me something that I had long had a sense of, but was unable to articulate. My vision for FITmedia is essentially to "sophisticate" people to the principles and concepts of the classics, but to start them at a level accessible to the average American (i.e.: movies and television). By assembling a consortium of like minds, we will naturally acquire the resources needed to develop an intermediate form of classic. Our writers and creators need to be well-versed in classical learning for this idea to gain traction.

One of the reasons that I got so excited about this article is that it confirmed my belief in the importance of immersive serial fiction, the best example of which is ABC's "LOST." If there's a shining ray of hope for television it's "LOST." I'll cut right to the point: the Executive Producers, Damon Lindelof and Carlton Cuse are avid readers. Though, not everything they've cited as influential to this story is a classic, there certainly is a wealth of philosophy embodied in the show. In fact, as an ode to their scholarship, they've even named key characters after philosophers: John Locke, a man who feels he's found his purpose on the Island, named for the English philosopher and originator of Natural Law theory; Jeremy Bentham, an alias, named for the father of Utilitarianism; and Edmund Burke, named for the founder of modern conservatism. Also referenced in names are Jean-Jaques Rousseau, David Hume, Jane Austen, C.S. Lewis, Michael Faraday, and Stephen Hawking.

Told in a non-linear fashion with flashbacks, the show is about the survivors of a plane crash on a mysterious island, their lives leading up to the crash, and the tangled web of relationships between them. The integrity of the story is dependent upon the viewer watching every episode in order, as it's more like a long movie than a TV series. But, you can easily find a promotional synopsis for that info. What's difficult to market to the masses is that it has a character-driven story, rather than a plot-driven story, and that it deals with such subject matter as leadership, destiny, fate, faith, and the conflict between science and faith. While I don't consider it genre-fiction, LOST plays heavily upon themes of pseudo-science (or lite SCI FI) and mystery to tell its stories.

The show's producer, J.J. Abrams is quoted as saying, "Mystery is the catalyst for imagination." A story that evokes the viewer's imagination, set in a universe where nearly anything is possible, creates a platform for discussion. Pair that with a firm knowledge of truth through classic literature, and you have a POWERFUL, important body of contemporary fiction. I think it's fitting to consider Einstein's quote, "Imagination is more important than knowledge." The viewer needn't know the truth to become a fan, but through watching, his curiosity and imagination will lead him to the truth in the story, and I believe, foster a hunger for more. So do the show's producers, apparently, as they have made available for the show's uberfans (such as I am) a LOST reading list, which suggests further READING.

The most amazing thing about the show, and the reason it ties so well into what I see happening with social networking and independent film in the future, is that my wife and I actually felt compelled to aggressively share this experience with people. We grew a small following, and had weekly get-togethers to watch and DISCUSS the show. And it's not just us. Across the world, the same thing is happening organically. Imagine that! Television that actually encourages networking, discussion, and THINKING! I'm convinced it's because the writers are avid readers.

After I finished my first film (which wasn't important or literary), I was armed with the belief that ANYONE could make a film by simply using what is already available and some creativity. I still believe that today, however, when I got into college (to pursue my liberal education) I found I no longer had the time to write, much less produce, another film. As you can imagine, this caused some distress: how was education supposed to help me make films, if I was able to do it before, but unable during and after college.

I was aware that networking was imperative to making films independently. Even when I found enthusiastic people, I also found they had little time outside work and school. I was sure that if we could just make a film, a grass-roots effort could make us all money. I knew a little about the concept of "viral marketing," and had the thought that it would be great if we could get paid for the promotional work we were doing for LOST naturally! It was at that time, that I was introduced to the concept of "commerce through community," and saw its potential. Then along came a phenomenal relational marketing opportunity, which proved that a great product would spread like wildfire if the customers (or fans) were allowed to earn compensation for the sharing they would naturally do anyway!

I see a connection between quality, literary fiction; endorsing a great, worthwhile product; and the natural formation of communities around both products that will INCREASE our national economy AND national intelligence quotient. The reality is that this is the Information Age way to operate the media, rather than government's subsidization of business failures and advertising's subsidization of entertainment failures. I think a consortium of leaders as passionate as I am about this, can duplicate these profound results.

Let us change the future.

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